I got great media coverage (like a long-form radio interview or museum exhibit). How do I make the most of that opportunity?

Major media placements and exhibitions are huge credibility boosters—leverage them fully. Share the news across all your channels: social media posts, email to your list, website announcements. When the interview or exhibit goes live, post about it again with a link or details on how people can listen, visit, or engage. Use the coverage as social proof in your marketing: mention it in your artist bio, feature it prominently on your website, and reference it in conversations with galleries, collectors, or new contacts. Media coverage and institutional validation (museum exhibits, public radio features) build trust and elevate your perceived status as an artist. Celebrate it publicly, share it proudly, and let it work for you long after the event itself. Archive links and recordings so you can point people to them indefinitely.

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Asked by an artist with upcoming NPR interview and museum exhibits · Answered by Juan (One) · Office Hours · 2026-03-19