What if my art doesn't seem related to a particular holiday? Should I still run a promotion?

Yes, absolutely. You don’t need holiday-specific art to benefit from holiday timing. Holidays create a spending mindset and a tailwind for all marketing. You can frame your promotion generically—‘Spring Sale,’ ‘Celebrate Mom with Art,’ ‘Gift Ideas for Dad’—without making your work explicitly themed. The key is timing your marketing to coincide with when consumers are already opening their wallets. Even a neutral ‘limited-time offer’ during a major holiday will perform better than the same offer during a slow period, simply because more people are in buying mode.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2024-03-08