Why do most artists and photographers struggle with consistency in marketing?

Even with education, support, and helpful tools, artists struggle with marketing consistency because they only have 24 hours in a day—roughly eight for sleep, eight for work, and eight for everything else in life. Most creatives are one-person operations handling creation, marketing, sales, accounting, legal, and customer support. Life happens: day jobs, kids, family care, health issues. When things get tough, marketing is always the first thing that gets cut. The fundamental problem isn’t lack of knowledge or tools—it’s that artists need the work done for them, not just taught how to do it. They don’t have a team, and hiring one requires selling enough art first, creating a chicken-and-egg problem. This is why AI represents such a breakthrough: it effectively gives you team members who do the work.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2025-01-23