Why is getting and keeping attention becoming harder for artists?

Attention is getting legitimately harder to get and harder to keep. Facebook ads are not getting any cheaper - the costs are only going to continue to go up. Email open rates are not going up. Your organic reach on any social platform, Google, or any search engines is likely not going to grow on its own without deliberate work. This trend will continue in the coming years. Step one is to stop worrying about things you can’t control and come to terms with this reality. Step two is to plan how you’re going to hedge against it and then actually go in and do the work.

---

Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29