How many emails should I send during a holiday sale campaign?

You should send five to seven emails for a single holiday sale. This includes teaser emails before the sale, the main offer email, a resend to people who didn’t open it, and a final 24-hour warning before the sale ends. This might sound like a lot, but remember, people are incredibly busy and distracted, especially during the holidays. Most won’t see your first email. If you do this alone—just email—you’ll already be ahead of 98 percent of artists out there. And when you add in the coordinated social media posts, Stories, and ads on top of those emails, that’s when you truly break through and get attention.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14