Why is my email list so important for online sales?

Your email list is the single most important driver of e-commerce sales, period. Stats vary, but about 30% of e-commerce sales are driven by email marketing. If you want to grow your business, you need to get your email list organized and in shape. Gather all the email contacts you have—from receipts, shoe boxes, your personal email contacts, anywhere—and upload them to an email service provider like MailChimp, Drip, ConvertKit, or Active Campaign. Everybody buys art, and you stand a much better chance of selling to people you already know, even if they’re contacts from other walks of life. Every email on your list has huge potential to grow your sales over the holidays. This is not something to put off.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2019-08-13