Why is getting repeat business from existing customers so important?

The easiest customer to get is the one you already have. Once you’ve created a customer relationship—even if the first sale was a small print—you’ve opened the door for future sales. Collectors often buy multiple pieces over time, sometimes 15-25 pieces or more. As your prices increase over the years, these loyal collectors stick with you. They buy when they get a new house, a vacation home, or redecorate. Cultivating these collector relationships is a unique and powerful feature of the art business.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-06