How much time do I really need to invest in marketing to see results?

According to the ‘Rule of 100,’ if you spend 100 hours in a year on any discipline - which breaks down to just 18 minutes a day - you’ll be better than 95% of the world in that discipline. For artists and photographers specifically, because most are terrible at marketing and treat it like New Year’s resolutions, if you follow this rule consistently, you’ll likely be better than 99.9% of your fellow artists. The key word is consistency. You don’t need to invest 10,000 hours to become world-class; you just need to stay consistent with a manageable daily practice over the course of a year.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-04