Should I diversify my art business revenue streams?

Yes — the more legs you add to the stool, the more stable it becomes. Consider multiple revenue sources like teaching workshops, selling prints, running a retail gallery, publishing books, online sales, and wholesale. Having diverse revenue streams means you’re not dependent on any single source of income. Each revenue stream can also have sub-channels — for example, with books, you can sell them in your gallery, wholesale to retailers, and online. This diversification provides stability and resilience in your business.

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Asked by an artist planning their business model · Answered by Patrick Shanahan / Tom Putt / Mary Putt · art-marketing-podcast · 2025-03-05