Is Instagram still valuable for artists in 2025, or should I focus elsewhere?

Instagram has never been more effective for artists than it is right now in 2025. Due to competition from other platforms and algorithm improvements, it’s currently the easiest it’s ever been for emerging and established artists to get reach. Instagram remains the most important social media platform for artists. The problem isn’t the platform—it’s that most artists are using it incorrectly by only posting business content and hiding behind their work. When used properly, with a good strategy that includes personal content and authentic connection, Instagram can deliver exceptional results. The artists complaining that it doesn’t work are simply not following the fundamental rules of how social media actually functions.

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Asked by an artist questioning whether to use Instagram · Answered by Patrick Shanahan · art-marketing-podcast · 2025-08-20