How long does it take to see results from digital marketing efforts for selling art?

Don’t expect immediate results - digital marketing takes time. Even if you have a large social media following and strong validation that your work is amazing, you might only be six months into actively working on your website and sales funnel. That’s just getting started. The art market has also been challenging recently due to inflation and economic factors, so don’t beat yourself up over suboptimal results early on. You need to keep experimenting and taking shots to figure out what works for monetizing your audience. Focus on the fact that you’ve done the hardest part - building an engaged audience - and now you’re working on the sales and conversion piece.

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Asked by a photographer frustrated with initial sales results · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-20