What's the real secret to effective marketing as an artist?

There is no secret. That’s the secret. Effective marketing comes down to focusing your energy on the highest ROI (return on investment) marketing activities—those that give you the best results for your time, energy, and money—and doing them consistently over time. It’s a game of sustained pressure. What you don’t do is often as important, or even more important, than what you do. Avoid shiny object syndrome and stay focused on the proven, high-return activities rather than chasing every new trend or tactic.

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Asked by an artist seeking marketing shortcuts · Answered by Patrick Shanahan · art-marketing-podcast · 2020-07-17