What is omni-channel marketing and why does it matter for holiday sales?

Omni-channel marketing means delivering the same consistent message across all your marketing channels simultaneously. When you announce a sale, you send an email, post on Facebook, post on Instagram, run Instagram Stories, and send a message through any other channel you have - all with matching imagery, language, and offer details. The power is in the repetition across channels: someone might ignore your email, scroll past your Instagram post hours later, then see your Facebook post that evening, and finally go back to check out the sale. During the busy holiday season when everyone is distracted, you need every channel working together to break through the noise. Most people only send one email or make one post, which isn’t enough to capture attention when people are in ‘hurricane preparation mode’ for the holidays.

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Asked by an artist planning a Black Friday sale · Answered by Patrick Shanahan · art-marketing-podcast · 2019-11-27