What's the best way to bundle products to increase sales?

Pair complementary items that make sense together—like a book with a print, or a print with a coffee mug. Offer a discount when purchased as a bundle so it becomes a no-brainer for buyers. For example, if a book costs $20 and a print costs $100, offer both together for $105-$110 (saving $10-$15). This increases your average order value and perceived value for the customer. Bundles work especially well with items that naturally go together, like a coffee table book displayed next to the artwork it features. You make more total profit even with the discount, and customers feel they’re getting a deal.

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Asked by synthesized from teaching · Answered by Juan · Office Hours · 2026-06-30