What conversion rate should I expect from emails captured at art shows?

The conversion rate from show email captures can be around 5%, though it varies. You’re really going after the big sales rather than many small transactions. The captured emails receive an initial 20% discount upon signup, and ongoing marketing emails can result in significant purchases - sometimes $1,000+ orders from people who saw your work at a show but didn’t buy at the time. Focus on capturing those names and building your list; the big follow-up sales are what make the real difference over time.

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Asked by general teaching · Answered by John Kennington · art-marketing-podcast · 2024-11-22