What should I focus on before the holiday selling season (Q4) to prepare my business?

Focus on increasing the number of email addresses you collect - growing your email list before Q4 will be a good lever to use during the busy season. Stay consistent with your content and audience building. Don’t miss opportunities during Q4 to promote sales - every time you run a promotion, create a reel talking people through the opportunity. Make sure you’re building that know-like-trust factor with your audience now, so when you do promote during the holidays, people are in a better position to take action. The closer your audience is to knowing, liking, and trusting you, the higher your odds of converting sales during Q4.

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Asked by a photographer preparing for the holiday season · Answered by Juan · Office Hours · 2026-08-13