How do I find art collectors?

Finding collectors comes down to marketing—consistent, regular marketing. Your collector list is either the number one or number two most important metric for an art business. When you’re starting out, you ‘fake it until you make it’ by treating everyone on your email list as a collector, even if they haven’t bought anything yet. This means when you release a new series, your email list learns about it before the general public. That exclusivity matters. As you make actual sales, you’ll develop a true collector list of people who have purchased from you. Then you nurture that relationship by giving them first access to new work, special previews, and treating them like VIPs. Consistent marketing is what builds this list over time.

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Asked by an artist asking how to find collectors · Answered by Patrick Shanahan · art-marketing-podcast · 2021-07-27