Why is January such an important time for an art business?

January is when many people get started and make changes. It’s the perfect time for self-reflection on what didn’t work in the previous year and to make necessary adjustments—whether that’s experimenting with different subject matter, fixing marketing problems, or addressing other business issues. The artists crushing it during holiday sales built the right audience starting from January through the rest of the year. You need the entire year to build properly toward the holiday season crescendo. Additionally, major art-selling holidays like Valentine’s Day require marketing that begins in mid-January, so you’re immediately back into important selling periods.

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Asked by artists planning for the new year · Answered by Nick Friend · art-marketing-podcast · 2023-12-20