How much effort should I put into my holiday marketing compared to the rest of the year?

Holiday marketing requires an extraordinary level of effort—similar to when you deep-clean your entire house for important guests. You should be exhausted afterward, telling yourself you won’t do that again anytime soon. This is the most advantageous time of year to get your art in front of buyers, so go all out. There’s plenty of downtime after the holidays for recovery and planning.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-10