What challenges do artists face in keeping their websites competitive and effective?

Maintaining an effective website has become increasingly difficult. You need responsive themes, fast-loading pages, optimized images, and mobile-friendly design that provides a pleasurable experience across all browsing situations. With more traffic coming from mobile devices, your site must look good and load quickly on phones. You’re also competing against massive platforms that have armies of coders running hundreds of A/B tests and psychologists designing notifications to keep people coming back. As an individual artist without these resources, you can’t compete with the level of optimization and brain chemistry manipulation that major platforms employ. This makes capturing email addresses through tools like pop-ups even more critical—you need to secure the relationship while visitors are on your site.

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Asked by general artist audience · Answered by Patrick Shanahan · art-marketing-podcast · 2019-05-23