What should I do if I'm worried about image theft or unauthorized reproduction?

Don’t worry about it—you have 99 problems and that’s not one of them. Focus your energy on real business issues: getting your work seen, building an audience, making sales, and marketing consistently. Image theft is an overblown concern that artists fixate on instead of doing the actual work of building a business. You can include Certificates of Authenticity with your shipments if that gives you peace of mind and adds value for collectors, but don’t let fear of theft prevent you from putting your work out there. Your work must go out into the world to sell.

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Asked by an artist selling established originals · Answered by Patrick · Art Business Webinar · 2026-07-24