I'm completely new to marketing my art online — where do I start from absolute scratch?

Start systematically with these five pillars: First, learn Instagram basics using a beginner-friendly bootcamp (simple 2-minute daily tasks to understand the platform). Second, learn to create reels using step-by-step video tutorials for your preferred editing app. Third, repost those same reels to Facebook as well — don’t create separate content. Fourth, post high-quality images of your art mixed in with your reels so your profile becomes a mini-portfolio showing both the artist and the art. Fifth, follow a marketing calendar that tells you exactly what campaigns to run each month with detailed instructions. Don’t jump straight to giveaways without building an audience first. Focus on consistency and building brand presence before running sales campaigns.

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Asked by a spouse helping an artist with no marketing experience · Answered by Mili · art-marketing-101 · 2026-08-14