Why is video more effective than just posting images on social media?

Video deepens the relationship and builds know-like-trust exponentially faster. While social posts might show your personality over time through quirky videos, photos of your dog or cat, and glimpses into your process, actually talking to someone on video creates that connection immediately. You can build in one video conversation what might take months of social media following. Also, people aren’t buying 2D images on Instagram or Facebook—they’re buying the finished product that goes on their wall. Video lets you show the actual product, discuss media options, explain your process, and create the personal relationship that buyers want with artists. Social posts are passive; video is active engagement.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-29