What should I do if I don't want to run paid ads yet?

That’s totally fine. Start with what you can do for free. Run the email sequence, post organically on Facebook and Instagram, and use Instagram Stories. All of that is free and still incredibly effective if you coordinate it well. Think of the playbook as having beginner, intermediate, and advanced levels. The beginner level is all organic and free. Once you get comfortable with that, you can level up to intermediate by adding Stories or other free tactics. When you’re ready and have the budget, you move to the pro level and add paid ads. The point is to do what you can now, practice it, and build your skills. You’ll naturally progress over time as the holidays keep coming.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14