What should I include in follow-up messages after a contest ends?

The winner announcement message has the highest open rate of any message you’ll send, so use it strategically. Include a survey or questions that help you segment your audience—ask about their interests in prints versus originals, their collecting habits, or what type of work they’re most drawn to. This allows you to tag and categorize people for future targeted messaging. After the contest, send occasional updates that remind people you exist and what you’re doing—show announcements, new work, seasonal greetings with images. These don’t need to be as intensive as the contest itself, but they maintain the connection. Keep the messages simple but include clear links to your website or relevant content.

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Asked by synthesized from discussion · Answered by Patrick Shanahan and Mathieu Laca · art-marketing-podcast · 2018-01-24