How do I maintain relationships with collectors who are interested but haven't purchased yet?

For collectors who show strong interest—especially those who have expressed love for specific pieces—keep them on a special list and personally notify them when you create new work. Don’t just rely on general marketing; send direct messages or emails specifically to these warm leads. When you know someone is genuinely interested, has the financial means, and considers themselves a collector, make sure they see everything new you produce. Even if they don’t buy immediately, this continued personal attention keeps the relationship warm and dramatically increases the likelihood they’ll purchase at your next show or when the right piece comes along. It’s about staying top of mind and demonstrating that you value their interest.

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Asked by synthesized from discussion · Answered by Mathieu Laca · art-marketing-podcast · 2018-01-24