Should I use a black background on my art website?

While you can choose any background color you prefer, white backgrounds are recommended as a best practice for art websites. White backgrounds allow the artwork to pop more effectively and tend to result in lower bounce rates. Black backgrounds can work aesthetically, but they’re not as optimized for showcasing art and may negatively impact visitor engagement. Ultimately it’s your design decision, but be aware of the performance trade-off.

---

Asked by an artist with a black-themed website · Answered by Mili · art-marketing-101 · 2026-07-31