How can I help online customers visualize the right size artwork for their space?

Use a wall preview visualization tool on your website that allows customers to see how different sizes of your artwork would look in a room setting. This is crucial because buying art online is inherently a visual experience, and people struggle to understand dimensions in their mind. Without visualization, customers tend to choose smaller, cheaper pieces because they can’t properly imagine the size. A good visualization feature helps them make confident decisions about the right size for their space. When talking with customers, direct them to use this tool to determine what size they actually need for their wall.

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Asked by an artist selling art online · Answered by William K. Stidham and Patrick Shanahan · art-marketing-podcast · 2017-03-20