How important is it to respond to every comment and email from followers?

It’s extremely important and should be part of your daily routine. Start each day by answering every comment and email. This consistent engagement builds real relationships—your followers become friends who share their stories with you. Over time, they’ll start engaging with each other in your comments, essentially selling for you to newcomers. This level of relationship-building transforms customers into a community, and some may even send you Christmas cards. The personal connection is often the best part of running an art business and makes you feel fortunate to do this work.

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Asked by an artist learning about customer engagement · Answered by Kimberly Cammerata with Patrick Shanahan · art-marketing-podcast · 2024-10-30