Should I publish my email, Facebook post, and Instagram post all at once or stagger them?

It depends on whether you’re using paid ads. If you’re running ads, you can publish everything at once because the ads will keep your content visible for 24-48 hours regardless of organic reach. But if you’re in the free camp not using paid traffic, stagger your posts. Everyone has different schedules and times when they check email, Facebook, or Instagram. Organic posts disappear quickly into the feed, so staggering gives you multiple chances to catch people when they’re paying attention. There’s no hard rule — experiment with waiting a few hours between posts to see what works best for your audience.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25