I meet people at art shows and collect their contact info, but very few actually visit my website afterward. What's the disconnect?

The disconnect is likely in how people are getting to your website. Even if you hand out business cards with QR codes, most people won’t follow through later. Out of 25 business cards someone collects at a fair, they’ll check out maybe one or two. Life gets busy, they get distracted, and the card is forgotten. That’s why collecting emails directly and doing the outreach yourself is most effective. If you can’t collect emails, run a giveaway to incentivize sign-ups. Then, once you have their email, you need to stay in frequent contact—send regular emails with updates, sales, new work, and reasons to engage. One email after a show isn’t enough; you need consistent follow-up to stay top-of-mind.

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Asked by an artist experiencing low post-show engagement · Answered by Juan · Office Hours · 2026-04-23