How can I balance selling in galleries with selling directly on my website?

Be very clear about what you sell through each channel. One approach is to sell originals only through galleries and in-person (including social media direct messages), while selling prints and other reproductions on your website. Always track where leads come from by asking customers ‘Where did you first see my art?’ If they saw it at a gallery first, honor that relationship with the gallery even if they contact you later through social media. This respects your gallery partnerships while still allowing you to build direct relationships with collectors. Make sure your website clearly delineates what’s available where, with information about which galleries carry your originals.

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Asked by an artist navigating gallery and website sales · Answered by Kristin Harvey · art-marketing-podcast · 2025-09-12