What is print-on-demand and why is it powerful for artists?

Print-on-demand (POD) allows you to go from having just a couple of items (like originals) to having prints in all different sizes and media types, plus all kinds of merchandise—without coming out of pocket even a dime. You instantaneously create a massive lineup of products at various price points, which makes it significantly easier to acquire customers daily. POD removes the financial barrier to offering product variety and helps you compete across the entire pricing spectrum.

---

Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-03-01