Why is moving attention between platforms so important?

How much attention you have at the end of the year directly correlates to your Q4 sales and overall sales performance. By moving attention between channels all year long, you maximize your return on investment from the attention you’ve worked hard to earn—whether through ads, art shows, or organic effort. It also enables omnichannel marketing, which gives you multiple ways to reach people and hedges against any single platform becoming more difficult or expensive. You owe it to yourself to get the most ROI possible from every bit of attention you’ve acquired.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29