What mindset should I have about asking for sales during holidays?

Holidays give you an excuse and a reason to go for the ‘right hook’ - to ask for business with audacity, run a discount, and it doesn’t seem cheesy because it’s actually expected. You’re playing the game that consumers understand and want to participate in. Even if it’s just free shipping or something special, you need to add an incentive and get with the program because this is what people are expecting. Play the game the right way and you can benefit significantly. These are times when consumers are already pulling out their wallets whether you like it or not - they’re buying gifts and making purchases. Your job is to be there with the right offer at the right time.

---

Asked by an artist uncomfortable with promotional selling · Answered by Nick and Patrick Shanahan · art-marketing-podcast · 2021-03-06