Why is the basement sale concept particularly important right now during the pandemic?

During pandemic times when in-person shows, galleries, and retail opportunities are not viable options, what alternative do you have? If you can’t do it digitally, you can’t do it at all. The basement sale leverages online platforms and live video to reach buyers when traditional offline channels are closed. It’s not ideal that some people struggle with technology, but the reality is there’s no alternative right now. You need to learn these digital tools because waiting for shows and galleries to return fully means your business is on hold indefinitely. This approach gives you a viable path forward regardless of external circumstances.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-20