What's a real-world example of how AR helps close a sale at a gallery?

Here’s a scenario: A photographer is represented by a gallery. A potential customer walks in, likes a piece, but is in a hurry. The gallery owner lets them know they can see it in AR at home and emails them a link. That evening, the buyer is relaxing at home with a glass of wine, pulls out their phone, looks at the piece on their actual wall, confirms it’s the right size and matches their décor, and returns to the gallery the next day to complete the purchase. Without AR, that sale might never have happened because the buyer’s uncertainty would have cooled their interest.

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Asked by a gallery artist · Answered by Patrick Shanahan · art-marketing-podcast · 2018-06-14