Is there still money in the economy for people to buy art during a pandemic?

Absolutely. This is not a universal recession like 2008. There are two sides to this economy: sectors that are thriving with record growth (often 100-200% growth) and sectors that have been hurt (travel, hospitality, events). Many companies and individuals are winning dramatically. The stock market remains strong. People who kept their jobs or run successful businesses have money that would normally go to travel, events, dining, and entertainment—all limited now. Those dollars are being redirected, often to home improvements and art. Traditional art buyers—people with disposable income—are largely in the thriving sectors. Don’t assume nobody has money; understand who your customers are and recognize that many are doing very well financially.

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Asked by synthesized-from-teaching · Answered by Nick and Patrick Shanahan · art-marketing-podcast · 2020-09-02