What content should I share on social media during the show itself?

Continue filling your social profiles with content throughout the show. Spread it out—if it’s a two-day show, post sporadically Saturday and Sunday. It’s great content for growing followers. You’ll get attention from additional buyers, and it tells a nice story when people come to your feed and see 12-15 images and videos from your show over the weekend. You don’t have to reach that level right away, but it looks legitimate when you can. If you make a sale and you’ve gotten to know the person, ask if you can take a photo of them with their purchase for your social media—tell them it’ll really help you. When they say yes, this becomes really strong content. It shows you’re an artist on the up-and-up, that you’re selling consistently. It creates FOMO—people think they need to be collecting your work. It’s insanely effective and easy to do. Photos of customers holding your work are particularly powerful for showing you’re actively selling and succeeding.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-07-28