Do successful artists use cold Facebook ads to build their businesses?

No. When looking at artists selling $50,000-$100,000+ per year, essentially zero of them used cold Facebook ads to get there, and most aren’t running cold ads currently. They built their success through consistent organic marketing, warm ads to their existing audiences, and proper nurturing of their communities. This doesn’t mean cold ads can’t work, but it means you’re trying to be the first if you go that route, and the proven path to success doesn’t require them.

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Asked by an artist researching what successful artists do · Answered by Nick Friend · art-marketing-podcast · 2020-09-01