How can I validate my art quickly without building a full business first?

You can validate in as little as a week or two. First option: take prints or pieces to a public place where people congregate, set up a simple table, and attempt to sell them in person. Dress well, present professionally, and talk to people. Second option: do a flash sale on your existing social media (Instagram, Facebook). Announce a limited-time offer on a few pieces and see if people buy. Use both methods if possible. If you cannot sell anything through these direct approaches, you have a validation problem that needs solving before investing in any business infrastructure.

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Asked by an artist wanting to test the market · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-09-24