How can I use merchandise strategically to grow my art business?

Merchandise serves three critical business growth strategies. First, it helps acquire new customers by offering lower-commitment, lower-priced items that are easier impulse purchases than wall art. Second, it increases your average order value when customers add merch items to their art purchases. Third, it brings existing customers back for repeat purchases—someone who bought an original might return to get that same image on a phone case or other product. Think of merch not just as products to sell, but as tools working across all three growth levers simultaneously.

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Asked by an artist considering merchandise · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10