What should I do if I get emotionally attached to art that isn't selling?

Recognize that getting emotional is natural—it happens to everyone in business. When a product doesn’t work, it hurts. But you have to learn to assess things unemotionally, like buying a house. Your first time, you get attached and devastated when you’re outbid. Eventually you learn the market is unpredictable and you can’t be sure what will happen. The same applies to art. Stay detached enough to pivot when the data tells you to.

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Asked by an artist struggling with attachment · Answered by Nick Friend · art-marketing-podcast · 2020-10-17