How should I handle an automated welcome email when someone joins my email list?

Set up an automated welcome email that feels personal and conversational - not like marketing copy. The goal is to get recipients to reply, which has multiple benefits. First, when people reply to your emails, email service providers see you as a real person having real conversations, not a spammer, which improves your deliverability. Second, these replies start genuine conversations with potential collectors. Many people will think you personally wrote the email just for them and will respond warmly, opening the door for relationship building. Follow up on these conversations - if someone shows interest in a piece, reach out personally during a sale to let them know about the discount. These automated-but-personal touches create real human connections at scale.

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Asked by an artist setting up email marketing · Answered by Patrick Shanahan and Bob Gherardi · art-marketing-podcast · 2024-11-14