If my original artwork has heavy texture, should I skip offering prints?

No, you should still offer prints, but consider creating hybrid products. For example, if you work with heavy impasto that creates three-dimensional texture, a standard print won’t capture that physical quality. However, you can order canvas prints and then paint on top of them, creating ‘oil on print’ or similar hybrid pieces. This gives you an additional product line that sits between pure prints and full originals—it’s part reproduction, part original work. This approach essentially doubles your available inventory beyond just originals, provides another revenue stream at a different price point, and gives you more options to show customers. The key is adapting the concept of prints to work with your specific medium and style.

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Asked by an artist working with heavy texture · Answered by Patrick Shanahan · art-marketing-podcast · 2019-06-06