How do I promote an upcoming Instagram Live, and how do I save the broadcast so I can repost it later?

Promote your Instagram Live like any event: post about it multiple times in the days leading up (reels work best), share to your stories, and include a clear call-to-action with the date and time. Ask your followers to turn on notifications for your profile so they get alerted when you go live. You can also schedule the live directly in Instagram (swipe right from your feed, tap ‘Live,’ then ‘Schedule Live Video’) and followers will get a reminder. When the live ends, a pop-up will appear asking if you want to share it as a reel—select that option to save and repost it. Lives often don’t get many viewers in real-time, but reposting as a reel extends the reach significantly.

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Asked by a photographer planning an Instagram Live · Answered by Indra · Office Hours · 2026-03-24