What should happen at the end of an automated contest entry sequence—should I just thank them for entering?

Never create a dead-end. At the end of your automated sequence, ask participants to take one more step—typically visiting your website or checking out a current show or collection. Include a clear link. The data shows that 60-70% of participants will follow through on this final call-to-action. This drives traffic to your site where you can capture additional emails through pop-ups, showcase your work, and create opportunities for sales. The sequence should guide people deeper into your ecosystem, not just end with ‘thanks for entering.’

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Asked by artists setting up contest sequences · Answered by Patrick Shanahan · art-marketing-podcast · 2018-01-09