How do I identify buying questions in Instagram comments and what should I do about them?

Buying questions come in many forms beyond direct ‘how much is this?’ Comments like ‘your work is amazing,’ ‘I love what you’re doing,’ ‘that is amazing, I need one of those in my life,’ ‘I love your creative style,’ or questions about a specific piece are all potential buying signals. When you see these, you need to go on offense and let people know your work is for sale. For example, respond with ‘Thanks! By the way, everything’s for sale. Are you interested in a particular piece?’ Then use the awkward pause - this is a crucial conversational rhythm trick. Or if someone says they love something, respond directly: ‘This one’s for sale for $200. Are you ready to get it today?’ The key is recognizing that these seemingly casual compliments are tiny inroads to asking for the sale. You’re in business, so while it’s great people are being nice and flattering you, you need to move them toward a purchase. Don’t just let these opportunities sit there. You can also mention sales you’re running, different print options available, or offer to send a DM for more details.

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Asked by an artist named Rachel asking about buying questions · Answered by Patrick Shanahan · art-marketing-podcast · 2022-05-02