How do I direct people from my Instagram Reels to my website without being too salesy?

Use clear, simple calls to action in your Reels and captions. Mention ‘link in bio’ in the video text or voiceover, or say things like ‘check out my website’ or ‘visit my profile for more.’ In your caption, you can add a line like ‘to see the full collection, visit the link in my bio.’ Calls to action are psychological nudges—they stop the scroll and give people a simple instruction to follow. Even if your Reel isn’t directly selling something, always remind viewers where to find you. The more obvious and consistent you are, the higher the conversion rate.

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Asked by an artist new to Instagram Reels · Answered by Art Storefronts team member (Indra) · art-marketing-101 · 2026-07-20