Why do some of my reels get far more views than others when the content seems similar?

The reels where you speak directly to the camera typically get significantly more views—sometimes double—compared to those where you don’t. Talking to the camera creates a personal connection and stops people from scrolling. While nobody likes how they look or sound on camera, the results speak for themselves. Face-to-camera content is a proven engagement driver. Even if it feels uncomfortable, it’s worth doing because the algorithm and audiences respond to it.

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Asked by an artist analyzing their reel performance · Answered by Juan · Office Hours · 2026-09-03